Yesterday at Intel’s annual developer forum, or IDF, Technicolor and Portrait Displays launched a certification program for OEMs and display manufactures. This certification program aims to address the problem of displays that incorrectly represent colors when playing back DVD or Blu-ray media. Displays that meet the criteria for the Technicolor Color certification will be allowed to license a certified logo and place it on their products.
In order to license a Technicolor Color Certified logo the display must be able to meet the testing criteria shown in the table below.
The big idea behind this certification is that our current crop of displays offers too many colors, or in some cases too few, and that these extra colors are distorting our perception of the media away from what the artists originally intended. Thus if displays can be certified to display this content within a limited, but very specific range of colors, consumers can be assured that they are seeing the content as the artist intended.
Portrait Displays is a producer of Windows display and color calibration software. They will be supplying the software and technical testing expertise necessary for guaranteeing that Technicolor Color Certified displays meet the requirements of the program.
At this point in time there are no Technicolor Color Certified displays on the market, but a marketing push for this certification is slated to kick off sometime in Q4.
So what we have is a partnership between Hollywood colorists and OEMs to make sure that displays will display content in a standardized way, like “the artist intended”.S|A
Editor’s note: This will not guarantee that during your online shopping that the color of blue jeans is exactly as displayed.