NVIDIA IS TWISTING the arms of e-tailers over GTX480s, forcing them to clean out the warehouses of old inventory if they want the new cards. If you want any allocations of the GTX470 or GTX480, be prepared to buy lots of low end cards.

The deal goes like this. If you want any GF100 based cards, you get them in bundles of 10 GTX470s and 10 GTX480s. For each of the bundles, you have to buy 20 G210s, 20 GT220s, 20 GT240s and 20 GTS250s. So basically you have to buy 80 old, crap parts to be eligible to receive just 20 of the newer and supposedly ‘good’ ones.

While this will no doubt work, at CeBIT it was very clear that the retail sales for the 2xx series cards were softer than the runniest of European cheeses, and returns are very high. Supplanting the 2xx series with the 3xx series didn’t help either. So now it is time to clean out the warehouses, no doubt lacking the usual rebates and MDF kickbacks.S|A

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Charlie Demerjian

Roving engine of chaos and snide remarks at SemiAccurate

Charlie Demerjian is the founder of Stone Arch Networking Services and SemiAccurate.com. SemiAccurate.com is a technology news site; addressing hardware design, software selection, customization, securing and maintenance, with over one million views per month. He is a technologist and analyst specializing in semiconductors, system and network architecture. As head writer of SemiAccurate.com, he regularly advises writers, analysts, and industry executives on technical matters and long lead industry trends. Charlie is also a council member with Gerson Lehman Group. FullyAccurate

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