POOR APPLE HASN’T even had a chance to start shipping its new Apple TV before Roku made its announcement today which consists of no less than three competing products, the Roku HD, XD and XDS, all of which are priced at $99.99 or less. The problem for Apple in this case is that the $59.99 Roku HD is the direct competitor to Apple’s $99 Apple TV, which gives Roku the advantage of having two more advanced models to beat Apple with.
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