Remember when we said that Qualcomm decided to bang the branding drum really hard at Computex? That was only the beginning.

Qualcomm went from the quiet type to draping Taipei in Snapdragon logos, you could hardly spit without hitting a cab with a Snapdragon logo.* Same goes for billboards, and just about every sell-able piece of space in the city. It was pretty obvious that the company is trying to start something big.

Seen this? You will.

Step forward a few months, and what did I find on a new cell phone? The Samsung Galaxy S I purchased a bit ago (since returned FWIW) had the above logo on it. Qualcomm is getting very serious about brand building, keep an eye on them.S|A

*S|A does not endorse spitting in public unless you are on a farm of at least 80 acres in size.

The following two tabs change content below.

• Bio
• Latest Posts

Charlie Demerjian

Roving engine of chaos and snide remarks at SemiAccurate

Charlie Demerjian is the founder of Stone Arch Networking Services and SemiAccurate.com. SemiAccurate.com is a technology news site; addressing hardware design, software selection, customization, securing and maintenance, with over one million views per month. He is a technologist and analyst specializing in semiconductors, system and network architecture. As head writer of SemiAccurate.com, he regularly advises writers, analysts, and industry executives on technical matters and long lead industry trends. Charlie is also available through Guidepoint and Mosaic. FullyAccurate

Latest posts by Charlie Demerjian (see all)

• Qualcomm brings 5G to the mid-market with the 690 - Jun 16, 2020
• Intel launches the Lakefield SoC - Jun 10, 2020
• Is IBM killing off Power? - Jun 3, 2020
• ARM outs Custom-X program, Cortex-X1, and Cortex-A78 cores - May 26, 2020
• ARM launches 2nd gen Valhall GPUs, Mali-G78 and Mali-G68 - May 26, 2020