A glimpse of the AMD 2013 new logos

Logo refresh parte terza: Embedded, Chipsets and Memory

We bring you part three of AMD’s 2013 product logos.  This time it’s about the memory, embedded systems, graphics and chipset products. And here is a little teaser. Remember what we said about AMD planning to launch Radeon-branded SSDs? The rumor was heating up again, but we got more than just rumors.

AMD SSD logo

So here are the rest of the logos:

AMD Embedded Solutions lineup

For the last generation, the R series were base off the Bulldozer family cores (Bulldozer, Piledriver, Steamroller, Excavator, etc.) and the G series were base on Bobcat family cores (Bobcat, Jaguar), however, the A and X suffix is here too. So there won’t be Opteron-branded embedded system processors anymore, but the branding will be unified into two key product families.

However, the more interesting point would be the Geode branding still being alive. With Temash being a complete SoC design with integrated FCH, it would be interesting to keep an eye on the future Geode product lineup for sub-3W embedded systems markets and see how much frequency/voltage can be scaled down on Temash.

Chipsets including FCH

Basically logo artwork refresh on the chipset part, however, considering Kabini and Temash are integrating FCH directly onto die with future APUs following suit to further reduce platform footprint as a true SoC design.  We probably aren’t going to see new chipsets with PCI Express 3.0 very soon, with the successor to Vishera and next Opteron platform being slated for a 2014 launch with Steamroller cores.

AMD Memory lineup

The memory “good, better, the best” rating system is still here. But what does it do besides from the very obvious price point information being provided to potential customers again? Absolutely nothing.

With the new logos, the background pattern or color gradient also define the product positioning. So, the top tier will have the triangles of different color pattern (like the pattern on FX CPU logo, or A10 APU logo), going one step lower we have the red gradient, and the baseline (or “Essential” according to AMD marketing speak) would have the white gradient. It’s just another visual hint of the “Good, Better, and the Best” rating system from AMD. So looking at the logo alone would be pretty pointless without a product brochure or some bullet points next to the sticker on the PCs.

Although the author wouldn’t be impressed nor surprised if AMD sets out reference designs for each consumer computing segment and decided to give it a bit of hardware bundle discount if OEMs made the order of the exact same hardware as the reference design, but in reality, a high-end gaming PC with these AMD components would probably get the following array of stickers regardless.

This array of stickers actually look pretty spectacular on a desktop computer, though. But the author does like the red gradient to go with the gold and silver bezel more than just black. S|A

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Leo Yim

Author at SemiAccurate
Leo Yim is our correspondent from the far flung reaches of East Asia. Fluent in Mandarin, Cantonese and English he'd rather be talking about computers no matter what language. A true detail man he dreams of building gaming rigs from workstation class parts.