Intel goes all Pokemon with code names – really

Distract from the lack of tech with cutesy marketing fluff

Intel - logoIntel has been pretty dismal of late and the thing to cheer up the troops is of course Pokemon! SemiAccurate has learned that Intel is now having cheery code names based on, err, something other than Pokemon if the lawyers ask.

Sure the self-inflicted wound that is Intel of late is getting pretty painful to follow with projects slipping more than an alpine ski slope on an icy day. The only thing worse than their consumer products of late is the justifications they give for why consumers should buy their warmed over drivel. As a rule consumers aren’t buying it so it is time for a change, not in products but code names.

That change we first told you about with the Ice +2 story a few days ago, or something +1 in newspeak. That is boring and won’t bring the consumers back, warmed over crap with a new label is just that. Luckily some marketing genius hit on something the kiddies are sure to love, Pokemon! I guess the disastrous shift in PR from technical press to the YouTube set has filtered down to engineering. So what are the next two Intel architectures called?

Note: The following is for professional and student level subscribers.

Disclosures: Charlie Demerjian and Stone Arch Networking Services, Inc. have no consulting relationships, investment relationships, or hold any investment positions with any of the companies mentioned in this report.

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Charlie Demerjian

Roving engine of chaos and snide remarks at SemiAccurate
Charlie Demerjian is the founder of Stone Arch Networking Services and is a technology news site; addressing hardware design, software selection, customization, securing and maintenance, with over one million views per month. He is a technologist and analyst specializing in semiconductors, system and network architecture. As head writer of, he regularly advises writers, analysts, and industry executives on technical matters and long lead industry trends. Charlie is also available through Guidepoint and Mosaic. FullyAccurate