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Tag Archives: branding

2012 Microsoft Logo
Charlie Demerjian
Nov 1, 2023

Microsoft to introduce “AI PC” branding

How to arm twist EOMs with plausible deniability

It looks like Microsoft is introducing a new ‘brand’ for PCs, the AI PC.
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Intel - logo
Charlie Demerjian
Dec 13, 2012

Why Intel can’t lower the price on Crystalwell

Bitten by their own marketing schemes

Updated: Intel has made some rather counter-intuitive pricing moves for high end graphics capabilities on their upcoming CPUs, and now we know why.
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Charlie Demerjian
Sep 9, 2011
17

Qualcomm looses the branding hounds

This is the start of something big

Remember when we said that Qualcomm decided to bang the branding drum really hard at Computex?
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    Charlie Demerjian is the founder of Stone Arch Networking Services and S|A. SemiAccurate.com is a technology news site; addressing hardware design, software selection, customization, security and maintenance, with over one million views per month. He is a technologist and analyst specializing in semiconductors, system and network architecture.

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