A lot of people have been asking about what happened, and while it is a bit old at this point, the rest of the team is now at Sapphire. Why? Instead of screwing their partners, AMD is encouraging them to branch out into areas that are profitable. If low end GPUs cease to exist, then partners can make the same money by selling the customer a mobo with a new CPU/GPU combo.
This is why partnership is so important. If you have a partner, you look out for them, and encourage them to do well. It is a mutually beneficial relationship, kind of like lichen, but more exciting. Hopefully. Anyone up for an AMD partner sing along with punch and cookies?
Some companies get this, others don’t. The ones that do survive, the ones that don’t, don’t. AMD wants to survive, and they realize they need their partners to do so. Sapphire obviously has some very forward looking management, and is prepping for the future rather than circling the wagons and whining.
What can you expect from the ‘new Sapphire’? Well, it is owned by PC Partner, and has a sister company called Zotac. Zotac has done a pretty tidy business with HTPCs and ‘ion’ boards. That business is basically dead now, and Ontario/Zacate fusion parts are imminent. Think about that.S|A
Latest posts by Charlie Demerjian (see all)
- Intel silently exits a multi-billion dollar market - Jan 19, 2017
- AMD Infinity Fabric underpins everything they will make - Jan 19, 2017
- Imagination unleashes the mid-range Series 8XE Plus GPU - Jan 18, 2017
- AMD talks about Vega at a high level - Jan 17, 2017
- Intel unleashes more Kaby Lake SKUs on the yearning public - Jan 4, 2017