AMD‘S MAIN WEAPON in its fight against Intel has been pricing and it seems like AMD has decided to further lower its prices, at least for its Phenom II processors which all have been given a price cut recently. Some of it appears to have been done to slot in three recently launched models, while some of the price drops appear to indicate that some models might be phased out sooner rather than later.
Starting with the budget model we have the Phenom II X4 840 which is a 3.2GHz quad core CPU with a 95W TDP making it the most power frugal quad core Phenom II CPU in the current line-up and at $105 it’s also by far the cheapest. It’s nearest sibling is the Phenom II X4 955 BE which has a 125W TDP and unlocked multiplier, but otherwise appears to be identical except for the fact that it’s priced at $30 more than the 840, although this is a $10 price drop. We have a feeling that the 955 isn’t long for this world, despite its unlocked multiplier advantage over the 840.
The 965 and 970 BE models have both had their pricing cut by $10 to $155 and $175 respectively and the fairly recently launched Phenom II X4 975 BE model is priced at $195. That takes us on to AMD’s six core models where the Phenom II X6 1055T has dropped $14 down to $175. The 1065T is a new entry in AMD’s price list and as expected it slots in between the 1055T and 1075T. As for the 1075T, it only receives a mere $4 drop in price.
Finally have the six core BE models where the Phenom II X6 1090T BE drops $30, the largest price drop here, although it’s closely followed by the 1100T BE which drops $26. AMD really seems to be struggling with getting the clock speeds up of its current CPU models, as between the quad core Phenom II’s we’re seeing a 100MHz speed increase per model and it’s pretty much the same for the six core models with the exception of when you move to a BE version, as then you gain 200MHz. Let’s hope we get to see some new CPUs from AMD at CeBIT as rumoured, as AMD really needs to get something new and competitive into the market.S|A
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